Your team is good. The right tools make them great.
Stella doesn't replace how your team sells. It removes the friction that slows them down — and gives them capabilities they didn't have before. Same team. Bigger results.
More of the work that matters. Less of the work that doesn't.
The best metals sales teams aren't winning because they work harder than everyone else. They're winning because they have systems that let them do more of the work that actually matters — and less of the work that doesn't.
Stella is built for exactly that. Faster quotes. Better pricing confidence. Full visibility across every account. And a self-service layer that handles the routine so your team can focus on the relationships that grow revenue.
Quote faster, win more
First to respond with an accurate price usually wins the order.
Price with confidence every time
Right price, right margin, automatically — on every quote.
Handle more volume without more people
Grow your customer base without growing your headcount.
Sell smarter with real-time visibility
Your team knows where to focus. Your managers know what's working.
Here's why the efficiency opportunity is bigger than it looks.
Only 20–30% of quotes ever convert into orders. That's not a reflection of your team — that's just the nature of metals sales. But it does mean that if building each quote takes significant manual effort, a lot of that effort isn't producing revenue.
The goal isn't to quote less. It's to quote faster — so the time your team spends is as productive as possible, and the routine work stops eating into the time that actually moves accounts forward.
Where Stella gives your team the lift.
Quote faster. Win more.
Speed is one of the biggest competitive advantages in metals sales. The first supplier to respond with an accurate price usually wins the order. Stella's Quoting & Sales Manager gives your team one place to build, price, and send any quote — stock, fabrication, mixed orders — in a fraction of the time. For inbound email RFQs on stock material, the ISA does the matching automatically.
20–30% of quotes convert industry-wide. The goal: quote faster so every hour your team spends is as productive as possible.
- Quoting & Sales Manager — One workspace for every quote — stock, fabrication, or mixed. Build, price, and send in minutes from any channel.
- Intelligent Sales Assistant (ISA) — Reads inbound email RFQs for stock material, matches to your catalog, and builds a quote ready to send — automatically.
- Every intake channel covered — Email, phone, in-person, PDF, CSV — no matter how the RFQ comes in, your team can turn it into a quote fast.
Price with confidence every time.
The average metals sales rep fields around 34 price checks per week. That's a lot of time spent on something Stella can handle automatically. Routine pricing requests move to self-service — customers get their price instantly. For the quotes your reps do build, Stella's Pricing Manager means the right price is always in front of them — no spreadsheets, no second-guessing.
34× avg. manual price checks per rep per week. Stella automates the routine ones — your team focuses on the ones that need judgment.
- Pricing Manager — Customer-specific pricing rules, volume discounts, and margin floors — applied automatically on every quote, every time.
- Self-service pricing for routine customers — High-frequency buyers get their price instantly through their portal — no rep required, margin protected automatically.
- One source of truth — Every customer's price is correct, consistent, and current — no more pricing living in spreadsheets or reps' heads.
Handle more volume without more people.
As your business grows, the demand on your sales team grows with it. More customers. More RFQs. More orders to track. The answer used to be: hire more people. Stella changes that equation. Self-service portals handle the routine layer automatically — smaller and high-frequency buyers quote, order, check status, and pay without touching your team. Your team can serve more customers at higher quality, without adding headcount.
- Customer Portals & Self-Service — Routine orders, reorders, status checks, and payments handled automatically — every transaction margin-protected.
- Quoting & Sales Manager — Every quote, customer, and order tracked in one workspace. Complex quotes get built faster. Nothing slips through the cracks.
- Stella Connect — ERP Integration — Orders flow directly into your ERP — no manual reentry, no delays. The back office runs itself.
Give your team the visibility to sell smarter.
The best salespeople aren't just reactive — they're proactive. They know what their accounts are doing before their accounts tell them. That kind of selling only happens when your team has the right information at the right moment. Stella's Analytics & Insights dashboard gives your entire team real-time visibility into who's buying, what they're buying, where follow-up is needed, and which accounts are growing.
- Analytics & Insights Dashboard — Real-time visibility into account activity, quote performance, and sales trends — across the whole team, at a glance.
- Quote activity & tracking — See every quote that's out, what's been opened, and what needs follow-up — so nothing falls through the cracks.
- Customer-level purchasing insights — See exactly what each account is buying and how often — so your team knows precisely when and how to engage.
You know what your team is capable of. Stella gives you the lever to get there.
You've watched your best people get pulled into routine work and wished you could point them at better opportunities. Stella gives you that lever — not by replacing your team, but by clearing the path in front of them. Routine orders move to self-service. Your reps get focused on the accounts and conversations that move the needle. And you get the data to coach and manage with clarity.
- Point your best people at your best accounts — With the routine handled automatically, your top performers have time for the high-value conversations that grow accounts and build loyalty.
- Coach with data, not instinct — Real-time dashboards show you exactly what's happening across quotes, orders, and accounts — so you're always working from facts.
- Build a team that wins more often — Faster quotes, better pricing confidence, and clear visibility means your team closes more — and feels the momentum that comes with it.
- Easier to lead. Easier to retain. — Good reps stay when they're doing work that matters. Give them the tools and the accounts to do the job they were hired to do.
Not a replacement. A force multiplier.
When your team can quote faster, price confidently, handle more volume, and see what's happening across every account — everything changes. Not just the output, but the energy. Reps spend more time doing the work they're good at. Managers spend more time coaching and less time firefighting. The business grows without the usual headaches of scaling a sales team from scratch.
"Same team. Bigger results."
The proactive call
Reaching out before the customer asks. Anticipating what they need. Being the rep who shows up first — not the one who reacts.
Growing strategic accounts
Deepening relationships with your most valuable customers. Finding the next opportunity before a competitor does.
Spotting drift before it's too late
Noticing when an account's order frequency drops and acting while there's still time — before a customer quietly moves on.
Building trust that compounds
The kind of relationship where switching suppliers feels genuinely painful. That only gets built when your rep isn't buried.
The platform behind the outcome.
Quoting & Sales Manager
One workspace for every quote, customer, and order. Build and send any quote faster, from any channel, with margin protection built in.
Intelligent Sales Assistant (ISA)
Inbound email RFQs matched to your catalog automatically for stock material. Your team reviews and sends instead of builds from scratch.
Pricing Manager
Customer-specific pricing rules, volume discounts, and margin floors applied automatically. No second-guessing, no errors, no giveaways.
Customer Portals & Self-Service
Routine orders, reorders, and status checks handled automatically. Your team serves more customers without more work.
Analytics & Insights
Real-time visibility into account activity, quote performance, and sales trends. Your team knows where to focus. Your managers know what's working.
Stella Connect
Orders flow directly into your ERP — no manual reentry, no reconciliation, no delays. The back office runs itself.
Same team. Bigger results.
See exactly where Stella would clear time for your team — and what they could do with it. Bring your current workflow; we'll show you the lift.