Reach the buyers you can't reach today.
There's more demand out there than you're capturing. Not because it isn't there — but because you're hard to find and harder to buy from. Stella fixes both.
New customer acquisition isn't one motion. It's two.
Most platforms solve for one. Stella handles both — so no matter how a new buyer shows up, you're ready to win them.
For buyers who are already looking, online, right now
Your storefront is live and searchable. A buyer finds you, gets an instant price, and places an order — without talking to anyone. You wake up to a new customer and a profitable order you didn't have to chase.
Available 24/7. No rep required. Margin rules and product limits apply automatically on every order, every time.
- Stock & standard material: Full catalog online with real-time pricing. Buyers browse, filter, and order — self-service from start to finish.
- Specialty metals: Publish specialty and non-standard items with the same self-serve experience. Buyers who need it can find it, price it, and order it — without a rep in the middle.
- Catalog & non-stock items: Unlimited product catalog support — standard sizes, non-standard cuts, catalog items, and contracted parts all in one storefront.
- Custom fabrication jobs: Buyers upload a DXF, select material and process, get an instant quote. Laser, plasma, waterjet, saw — built on your actual cost structure and margin rules.
For buyers who reach out, and expect a fast answer
An RFQ comes in — by email, phone, text, or in person. The ISA and Quoting & Sales Manager work together to get a branded, accurate quote out the door in minutes. Buyers approve it right from their inbox or through their portal. Either way, you win faster.
- Intelligent Sales Assistant: Automatically reads inbound email RFQs, matches stock material items to your catalog, and generates a quote ready to send — in seconds.
- Quoting & Sales Manager for everything else: Phone calls, in-person requests, PDFs, CSVs, text — build complete, margin-protected quotes for any order type directly in Stella and send them in minutes.
- Flexible for the buyer: Approve and place an order right from their email — no account needed. Or direct them to their portal for a more permanent experience. You decide.
Stop hesitating on new business. Start taking it.
One of the quietest reasons shops don't grow their customer base as fast as they should is risk. A new account, a large first order, an unfamiliar buyer. Stella removes the hesitation — on every front.
Stay in control of every online order.
The fear of going digital is losing control of your orders. Product limits, quantity limits, and pricing boundaries mean your storefront only does what you've allowed it to do. You set the rules once — Stella enforces them on every order, automatically.
Protect your margin on every quote.
Every quote — to a new account or your best customer — runs through your pricing rules automatically. You're never guessing. You're never giving away margin to win new business.
Eliminate the credit risk entirely.
Cash in advance flows let you take on new customers without extending credit. They pay before you process. You grow your customer base without taking on collection risk. It's built right in.
Launch ready. In two weeks.
Most software vendors go live and disappear. Stella doesn't work that way. Getting live is a two-phase process — and we're with you through both.
Build & Launch
Your dedicated Customer Experience team helps you configure your storefront, set up your catalog, build your pricing rules, and get everything tested and live. They know the metals industry. They've done this before. You're not figuring it out alone.
Promote & Grow
Once you're live, we hand you a full go-to-market kit so your team can start driving traffic and winning new business from day one — not six months from now.
Your go-to-market kit includes:
- Dedicated Customer Experience support — your CX team helps build, configure, and launch your storefront start to finish
- Sales one-pagers — ready-made materials your team can use immediately
- Overview video — show customers how to use your new store in minutes
- Internal sales toolkit — train your team fast with a complete reference guide
- Ad and social images — ready to promote your store across your channels
- Outreach email templates — tell existing customers about your new digital experience
- Email signature images + copy — turn every email your team sends into a promotion
- Buyer onboarding one-pager — help new customers get started without any hand-holding
A new customer is just the starting point.
Digital acquisition without follow-through just creates one-time buyers. Stella closes that gap. Your team gets visibility the moment a new customer transacts — and the tools to turn that first order into a lasting account.
Instant visibility on new accounts
The moment a new customer places an order, your sales team sees it. Who they are, what they bought, when they ordered. No digging through email threads.
Personalize the relationship fast
Set custom pricing, extend terms, manage tax status, and tailor their experience — all from within Stella. Turn a transactional buyer into a named account in minutes.
Grow it intentionally over time
Analytics show you what they're buying and how often. Your team knows exactly when to reach out, what to offer, and how to move the account forward.
The platform behind the outcome.
Stock Material Sales
Online catalog with real-time pricing and self-service ordering. Available 24/7, branded as yours, no rep required to transact.
Fabrication Sales
Instant online quoting for fab jobs. Buyers upload a file, pick a process, get a price — built on your real cost structure and margin rules.
Intelligent Sales Assistant (ISA)
Reads inbound email RFQs for stock material, matches to your catalog, and builds a quote ready to send automatically.
Quoting & Sales Manager
Build and send complete, accurate quotes for any order type directly in Stella and send them in minutes.
Pricing Manager
Margin rules and guardrails that apply automatically on every quote and order, to every customer, every time.
Customer Portals
Once a new customer is ready for a permanent home, give them a branded private portal with their own pricing, history, and ordering experience. Includes cash-in-advance payment flows.
Be open for business. Around the clock.
Bring your product catalog and your pricing — we'll show you exactly what a Stella storefront would look like, live, before your next sales meeting.