Turn your best customers into bigger customers.
Your top accounts have more to give. The thing holding them back isn't the relationship — it's the friction. Stella removes it.
It's not a sales problem. It's a buying problem.
Your best accounts aren't leaving because of the relationship. They're leaving — slowly, quietly — because somewhere between "I need something" and "I placed the order," you made it too hard.
A buyer needs a quick price. Your rep is tied up.
The customer doesn't wait — they call someone else. Now you have competition you didn't have yesterday.
A steady account has been buying five products from you for three years.
They're buying six more from someone else — because nobody showed them you carried them.
Your biggest account is loyal — but every order is a back-and-forth.
Every status update is a phone call. Great relationship, slow process, capped spend.
Every high-value account. Every relationship worth protecting.
Wallet share isn't just an OEM story. It's any account that's worth more than they're currently giving you — and where friction, inattention, or a clunky buying experience is the only thing standing in the way.
Strategic partners who could give you more, if buying were easier
Contract parts, agreed pricing, recurring volume. These relationships are strong — but every order requires back-and-forth, every status update requires a call. Stella gives them a branded portal to order, track, and pay on their own. When another supplier stumbles, you're the easiest alternative by far.
- White-labeled portal with contract part drawdowns
- Instant quotes for work outside the contract
- Real-time order status — no more status calls
- Orders flow straight to your ERP
Steady buyers who've always had to call, and would order more if they didn't
They order every week. They know what they want. But every time, it's an email or a phone call to get a price and place an order. Give them a self-service experience with their pricing already built in — and watch order frequency go up without a single extra touchpoint from your team.
- Customer-specific pricing loaded automatically
- Self-service ordering, no rep required
- Sales team sees activity and spots growth opportunities
- Digital invoicing and payment built in
Premium buyers who deserve a premium experience, and will pay for it
These customers buy specialty products at real margin. But the buying experience is clunky — custom pricing in a spreadsheet, orders routed through a rep, no history. Give them a private, invitation-only portal with their products and pricing. It feels exclusive. It is exclusive. And they stop shopping around.
- Private portals with restricted product access
- Account-specific pricing and terms
- Clean, branded buying experience
- Online payment — no more chasing invoices
The goal isn't more orders. It's becoming their default.
When you're the easiest supplier to work with, your best accounts stop comparing. They stop shopping around. They bring you new work without being asked — because you're already top of mind and the easiest choice.
More spend without more selling
When ordering is effortless, customers buy more often without your team lifting a finger.
Stickier relationships
The easier you are to work with, the higher the switching cost. Convenience is loyalty.
Sales team focused on growth
Less time on status calls and price checks. More time on the conversations that actually move accounts forward.
The platform behind the outcome.
Customer Portals
Branded, private storefronts with customer-specific pricing, order history, contract parts, and self-service quoting. Fully white-labeled as yours.
Pricing Manager
Account-level pricing rules that apply automatically on every order. Every customer sees exactly what you've configured — no manual intervention needed.
Advanced Quoting (SecturaFAB)
Instant quotes for standard jobs. Accurate, margin-protected estimates for complex fabrication — built on your real costs, not gut feel.
Stella Connect
Confirmed orders flow directly into your ERP. No reentry, no delays, no errors. Buyers get automatic status updates without calling anyone.
Online Payments Manager
Digital invoicing and ACH or card payment built in. Cash moves faster and your team stops chasing checks.
Analytics & Insights
Real-time visibility into account activity. Your sales team always knows who's buying, what they're buying, and where there's an opening to grow.
Make your best accounts your biggest accounts.
Bring your top accounts — we'll show you exactly how Stella turns the friction in their buying experience into wallet share for your business.