The revenue engine your sales process has been missing.
Metals sales runs on relationships, real-time pricing, and fast turnarounds — not on the generic CRMs and e-commerce platforms built for everything else. Stella connects every part of how your team actually sells, so you can move faster and capture more revenue.
Three compounding advantages. One revenue engine.
Grow with the customers you have, reach the ones you can’t, and free your team to focus on growth.
Increase spend from the customers you already have.
Your best accounts have more to give. The thing holding them back isn’t the relationship — it’s the friction. Faster quoting, instant pricing, and a frictionless ordering experience turn loyal customers into bigger customers.
- Faster, more accurate quoting on every job
- Easier ordering — less back-and-forth, more orders
- More value delivered, more reasons to come back
Reach the buyers you can’t reach today.
There’s more demand than your reps can chase — small accounts, after-hours buyers, RFPs that arrive the day a quote is needed. A self-serve digital experience captures the business your team never had time to.
- Online ordering for new buyers, branded as yours
- Instant fabrication & stock quotes from a DXF or part list
- Open 24/7 — the website works while you sleep
Scale your sales output without adding headcount.
Your best reps are buried in price checks, status calls, and quote rework. Automate the repetitive work and free them to do the things only people can do — build relationships, win new accounts, and close bigger deals.
- Handle more RFQs & orders with the same team
- Automate the repetitive manual work that buries reps
- Free your team to focus on relationships & growth
5 Levers of Revenue Growth
Where Stella applies leverage across your sales process — pull any one and the next moves with it.
Capture & Convert Every RFQ
Bring RFQs from email, phone, and other channels into a digital workflow, and respond faster.
Price Every Job More Accurately
Ensure every quote reflects your real costs, margins, and customer-specific pricing rules.
Make Ordering Easier
Let buyers find products, upload files, and place orders online without friction.
Get Paid Timely & Online
Accept payment online and streamline invoicing to improve cash flow.
Stay on Top of Sales Activity
Track quotes, orders, and sales performance in real-time so nothing falls through.
The Metals Sales Process is Changing
Buyer expectations have moved. The shops that adapt their sales process now will be the ones still growing in five years.
Buyers want answers, not callbacks.
The first quote back is often the quote that wins. Buyers who used to wait days for a price now expect numbers in minutes — and they’ll go to whoever delivers.
Your buyers already shop online everywhere else.
The expectation set by Amazon, McMaster, and modern distributors has reached metals. A storefront isn’t a nice-to-have anymore — it’s how the next generation of buyers prefers to work.
Manual quoting work is capping your output.
Your best reps are buried in price checks, status calls, and quote rework. Until the repetitive work goes away, every growth plan runs into the same ceiling.
The Status Quo
is a Ceiling
Metal service centers and fabrication shops face growing pressure to move faster, sell more, and do it all with the same team.
Slow Quoting
Delays getting quotes out cost you deals and frustrate customers who just go elsewhere.
Manual RFQ Workflows
Email, phone, and spreadsheet-driven processes limit how much business you can handle.
Disconnected Systems
Pricing, quoting, ordering, and payments that don’t talk to each other create errors and rework.
Difficult Buying Experiences
Your customers are already buying online. They expect the same from you.
Move faster.
Capture more revenue.
See how Stella connects pricing, quoting, ordering, and payments into one revenue engine — built for how metal sales actually works.