See what’s new in Stella and how the latest updates help metals companies serve more customers, quote faster, and scale ecommerce with confidence.


If you sell metal, you know one thing for sure: no two customers are the same and they rarely come through the same door.
New opportunities pop up everywhere. RFQs land in emails, phone calls, walk-ins, in-person conversations, while your sales team is out on the road, and now online.
And when they do, the race is on to respond quickly, win the business, and keep the order moving.
But serving more customers with your digital workflows comes with challenges.
Over the past few months, we’ve rolled out several new capabilities in Stella Source focused on helping you serve more customers, respond to RFQs faster, and capture more revenue. All without adding risk or friction for your team or your buyers.
From safer ways to accept new customers, to faster quoting workflows, to smarter guardrails for ecommerce, these updates are all about helping you sell more and sell more efficiently.

Serving more customers online often comes down to one concern: risk.
When thinking about new customers coming from digital channels, there’s often hesitation. Do you extend credit? Do you manually vet the account first? Will they actually pay?
These questions can slow down new business and limit your online store reach.
With our new Cash in Advance order workflow, you now have a simple way to accept new customers safely.
Buyers can place orders online by paying upfront before the order is submitted, eliminating the need to extend credit or manually approve the account first.
So, new customer or not, you control who uses this workflow and when they transition to standard payment terms.
Get ready to open up online ordering to more customers while still protecting your business.
What this means for your business:

Winning more business often comes down to how quickly you respond to RFQs.
But RFQs don’t always arrive through your online store.
They can come through emails, phone calls, walk-ins, and of course while you’re on the road.
With Quick Quotes and Customer Lists, Stella Source now allows your team to build and send quotes directly inside the platform, no matter where the request originated.
Sales teams can now quickly select an existing customer or add a new one on the spot, build the stock or processing quote inside Stella in minutes, and send it digitally to the buyer.
What this means for your business:

Automation is one of the biggest advantages of selling online. It helps you serve more customers and process more orders without adding work for your team.
But in the metals industry, not every order should be fully automated.
Orders with large quantities, specialty products, or lead-time sensitive items often need a second look before pricing is shown.
With Product Limits, you can place smart guardrails around your online catalog so that when an order exceeds thresholds that you define, Stella Source automatically flags it for review before a quote is generated.
In short, now with your online store, you can automate the orders that should be automatic and review the ones that shouldn’t.
What this means for your business:
Individually, each of these updates improves a different part of the metal sales process.
But together, they help you serve more customers (and serve them better), respond faster, and capture more revenue online.
Want to see how these updates work inside the platform?
Book A Demo with our team or if you’re already a Stella customer, explore the latest capabilities today.

Transform how you buy, sell, and grow with a platform built to drive connections and streamline every stage from quote to cash.
