Sabel Steel Adopts Ecommerce

Interview with Brian Sherwood, Vice President, Sabel Steel

What made you choose Stella Source for your ecommerce needs?

Brian Sherwood: This is Brian Sherwood, Vice President of Sabel Steel in Montgomery, Alabama. Sable Steel is a 169-year-old metal distribution company with 9 service center locations, 2 scrap yards, 1 wholesale center, and one rebar fabrication department. We sell carbon, aluminum, and stainless steel products. We met Stella Source through the North American Steel Alliance, where we are a member and they are an operational supplier. We have been discussing how we can get into the ecommerce market for years and Stella Source offered us a solution that will allow us to develop a platform that fits our business model while giving our customers a 24 hour option to conduct business with Sabel Steel. We are currently implementing Stella Source at all 9 of our service center locations, and things are going well!

What results have you seen so far with your new ecommerce site?

Brian Sherwood: The biggest change we have seen since launching our online store is, the online sales growth, and the ease of doing business with customers. As we continue to develop and implement Stella Source ecommerce, our team is understanding its capabilities better, which makes it easier to set and maintain pricing, and it helps us to market it to customers so they can experience the benefits that it offers versus the obstacles that may arise through other forms of communication. The biggest impact we see is time savings and ease of doing business. Once pricing has been established, the system allows for 24 hour ordering, which takes the back and forth of email quotes and orders or phone calls, out of the equation. It is really an attractive option for customers that get multiple quotes per day.

What would you say to someone considering Stella Source to launch their online store?

Brian Sherwood: Why use Stella Source in today's marketplace? Everyone needs an ecommerce tool for to conduct business online. The Stella team has been great to work with. They work with our multiple teams every step of the way. They listen and do their very best to offer solutions and creative ways to allow business to go to market the way they want to versus some other purchase software.

‍