The New Era for Metals: 2026 Is the Year of Ecommerce

Wednesday, February 4th @ 2pm EST

2026 will divide metal companies into two groups: those who sell online versus those who don't.

Join us to learn why 2026 is the Year of Ecommerce for metals, how your customers' expectations have changed, and how a breakthrough tech finally makes ecommerce work for this industry.

Details:
Ecommerce has been “almost there” in metals for years. Possible, but only through expensive custom builds or generic tools that never truly fit.
  
‍
2026 is the first year that changes AND the first year delaying ecommerce becomes an actual risk.

Buyer expectations have already shifted. They want faster pricing, instant quotes, and the ability to buy online on their own time. Suppliers who can’t deliver that experience are being excluded before the conversation even starts.
 


Meanwhile, your competitors are moving. Over half of industrial companies plan to invest or expand ecommerce in 2026, which means speed and online visibility will decide who grows and who gets left behind.

In this live session, we’ll discuss:

• What your customers are saying about how they want to buy in 2026 (including data from our Metals Trends Report)
• Why the industry is reaching an inflection point, and what happens to suppliers who fall behind
• The breakthrough technology from Stella Source that finally connects traditional RFQ workflows with modern ecommerce for the metals industry

Join us on Wednesday, February 4th @2pm EST to see why 2026 will be the year for ecommerce, and how it will redefine selling metal online.