The New Era for Metals: 2026 Is the Year of Ecommerce
Wednesday, February 4th @ 2pm EST
2026 will divide metal companies into two groups: those who sell online versus those who don't.
In this live discussion, you'll learn:
- What your customers are saying about buying steel in 2026
Insights from our Metals Trends Report reveal how buyer expectations are shifting toward speed, transparency, and digital convenience. - Why the industry is at an inflection point, and what’s at stake
Learn why suppliers who fail to adapt risk losing relevance, and what leading companies are doing to stay ahead. - The breakthrough technology from Stella Source
Discover how Stella Source connects traditional RFQ workflows with modern ecommerce for the metals industry.
Join us to learn why 2026 is the Year of Ecommerce for metals, how your customers' expectations have changed, and how a breakthrough tech finally makes ecommerce work for this industry.
Ecommerce has been “almost there” in metals for years. Possible, but only through expensive custom builds or generic tools that never truly fit.
2026 is the first year that changes AND the first year delaying ecommerce becomes an actual risk.
Buyer expectations have already shifted. They want faster pricing, instant quotes, and the ability to buy online on their own time. Suppliers who can’t deliver that experience are being excluded before the conversation even starts.
Meanwhile, your competitors are moving. Over half of industrial companies plan to invest or expand ecommerce in 2026, which means speed and online visibility will decide who grows and who gets left behind.
Join us on Wednesday, February 4th @2pm EST to see why 2026 will be the year for ecommerce, and how it will redefine selling metal online.