Dr. Lindsay Barnes

With her PhD in Psychology, Dr. Lindsay Barnes is a strategist and builder at the intersection of SaaS and service design. With a systems-thinking mindset and a storyteller’s instinct, she creates human-centered solutions that drive adoption, deliver impact, and scale with purpose. Lindsay specializes in translating complex software experiences into intuitive journeys—from onboarding to loyalty—while aligning product, marketing, and customer success around a shared vision. Her work spans product positioning, go-to-market strategy, CX design, and change enablement, all grounded in one belief: design for change, not just function.