James Thrasher

James Thrasher has a decade plus of experience marketing in heavy and high-tech industries. He lives in Birmingham, AL with his wife and two children. When he's not working, he's probably at a basketball game. If he's not at a basketball game, then he probably wishes he were at a basketball game.

Leadership

4 Major Themes from the 2026 FMA Annual Leadership Meeting

The Stella Source team attended the 2026 FMA Annual Meeting in Clearwater, Florida, and they observed four major takeaways emerging from the sessions.

James Thrasher

7 B2B Ecommerce Trends in Metals: Why the Steel Industry Is Moving from Phones to Platforms

According to the Metals Ecommerce Purchasing Trends report by Stella Source, the industry is witnessing a measurable shift in buyer behavior. The report offers a detailed look into how purchasing decisions are actually made today. The findings suggest that while relationships still matter, the tools used to maintain those relationships are evolving rapidly.

James Thrasher

9 Essential Tools of any Marketing Tech Stack

Modern service centers need a comprehensive martech stack - from CRM and marketing automation to ecommerce and quoting tools - to stay competitive and serve customers effectively.